Tuesday, May 25, 2010

7 Element of advertising

Music note
By Sony walkman


1. Symbolism: When something stands for something else in the ad.
2. Camera angle: It's how & where the camera stands. In this ad it is at eyelevel, so you look straight at it.
3. Layout and Graphics: It should drag attension.
4. Body language: How the model is placed. I would say there is no model in here.
5. Lighting & color: This should atract people. In this advertisement the inner side of it is lighter than the outside, making us first look at the more important thigs.
6. Beauty & social standing: It just simply is how the model looks and stands. This ad doesn't have a model.
7. Special effects: It just is anything special added by computer or camera. This entire ad is made by computer and camera. So that would be everything.

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